Marketing Mix †Literature Review and Company Example

Diploma in Sales Marketing - 66th Intake Module DSM 101-Marketing Principals Marketing Mix – Literature Review and Company Example Lecturer: Thomas Lim Team Members:Christopher Mark Charlton (team leader) Gary Chow Hock Meng Andrew Peter O Lai Wohlstand Cheah Rong Jin We declare this report is XXXXX words in length 1 Table of contents Introduction to the Marketing Mix 4Ps ~ page number 3 Marketing Mix 4Ps Place Literary Review Company Example of Marketing Mix 4Ps Place – Ritchie Bros. Auctioneers ~ ~ 4 6 Marketing Mix 4Ps Product Literary Review Company Example of Marketing Mix 4Ps Product – Qian Hu Corporation ~ ~ 9 11 Marketing Mix 4Ps Pricing Literary Review Company Example of Marketing Mix 4Ps Pricing – Qian Hu ~†¦show more content†¦In a world pre-occupied by climate change and consumer concern and awareness of the environmental impact of everything we do, it can surely only be a matter of time before consumer awareness starts questioning and rationalising the real cost of distribution channels utilised by manufacturers. Will consumer pressure permit goods to be manufactured and transported half way around the world when similar goods, produced locally, are available? The world, consumer awareness and the marketing mix, including the place and distribution channels, are constantly evolving. Will tomorrows marketers and entrepeneurs have to include environmental cost as a criterior in their evaluation of sales and distribution channels? Will proximity of where a product is produced and ultimately sold become a factor in establishing the marketing distribution channel? How will this influence or be reflected in the various common concepts of â€Å"place† mentioned in paragrap h 2, ie delivering the right product to the right right place at the right time? 5 Company Example of Marketing Mix 4Ps Place – Ritchie Bros. Auctioneers Ritchie Bros. Auctioneers (RBA) is the world’s largest industrial auctioneer, with 39 auction sites located worldwide. 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